- Position Title: SEM Executive
We are looking for an SEM Executive for our Digital Marketing Team who will set up different campaigns to drive paid traffic to our website & landing pages.
Medvarsity is the leading online medical certification and training company with presence across 8 locations in India and students across India, Middle East, Africa and South East Asia. We are looking at expanding our digital marketing capability to increase our reach as a brand and to drive higher quality of leads across all our channels.
* Design and optimize marketing campaigns for Medvarsity to maximize Return on Investment
* Drive paid traffic to our Company’s website & landing pages through SEM across search engines such as Google, Yahoo, Bing and others
* Conceptualize and write creative content for text and display ads to maximize CTRs of campaigns
* Generate good quality leads through laser targeted communication as per the product
* Publish comprehensive regular reports on advertising to enable data driven decision making
* Launch innovative advertising campaigns across Social media platforms such as Facebook and LinkedIn to maximize customer acquisition and relevant reach
* Should be aware of latest paid marketing tools and bid management strategies
* Keep pace with SEM, SEO, social media and internet marketing industry trends and development
* Communicate to senior management about ongoing initiatives on a regular basis.
* Possess Bachelor’s degree and have 2-4 years of hands-on experience in managing paid campaigns
* Good communication skills and ability to identify key metrics and parameters to judge the effectiveness of ongoing campaigns
* Google Adwords Certified professionals will be preferred
* In-depth knowledge of PPC, PPV, CPA campaigns
* Basic Knowledge of HTML and PHP
* Should be self motivated and target oriented
* Candidates who are available immediately will be preferred
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