Search Engine Marketing Executive for Hyderabad

Full Time
Job Description
    Position Title: SEM Executive 
    Location: Hyderabad 

    Job Description: 
    We are looking for an SEM Executive for our Digital Marketing Team who will set up different campaigns to drive paid traffic to our website & landing pages.

    About Medvarsity 
    Medvarsity is the leading online medical certification and training company with presence across 8 locations in India and students across India, Middle East, Africa and South East Asia. We are looking at expanding our digital marketing capability to increase our reach as a brand and to drive higher quality of leads across all our channels.

    Key Responsibilities

    * Design and optimize marketing campaigns for Medvarsity to maximize Return on Investment
    * Drive paid traffic to our Company’s website & landing pages through SEM across search engines such as Google, Yahoo, Bing and others
    * Conceptualize and write creative content for text and display ads to maximize CTRs of campaigns
    * Generate good quality leads through laser targeted communication as per the product
    * Publish comprehensive regular reports on advertising to enable data driven decision making
    * Launch innovative advertising campaigns across Social media platforms such as Facebook and LinkedIn to maximize customer acquisition and relevant reach
    * Should be aware of latest paid marketing tools and bid management strategies
    * Keep pace with SEM, SEO, social media and internet marketing industry trends and development
    * Communicate to senior management about ongoing initiatives on a regular basis.

    * Possess Bachelor’s degree and have 2-4 years of hands-on experience in managing paid campaigns
    * Good communication skills and ability to identify key metrics and parameters to judge the effectiveness of ongoing campaigns
    * Google Adwords Certified professionals will be preferred
    * In-depth knowledge of PPC, PPV, CPA campaigns
    * Basic Knowledge of HTML and PHP
    * Should be self motivated and target oriented
    * Candidates who are available immediately will be preferred